Privacy Policy

Welcome to HappyCowGames. Your privacy is our priority. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our mobile games published on Google Play and Apple App Store.

This policy complies with applicable regulations, including GDPR (EU), CCPA (California), and Google Play's User Data Policy.

1. Who We Are

HappyCowGames is a mobile gaming company focused on delivering entertaining, high-performance apps. We integrate third-party tools and advertising networks to offer free-to-play experiences.

2. Data We Collect

We may collect or receive data from you and your device in the following categories:

A. Device and Technical Data

Device model, manufacturer, OS version
Device language, screen resolution, time zone, region
IP address
Mobile carrier and network connection type

B. Advertising Identifiers

GAID (Google Advertising ID – Android)
IDFA (Identifier for Advertisers – iOS)

These identifiers are resettable in your device settings.

C. Usage and Gameplay Data

Session times, duration, and frequency
In-game events and level progress
In-app purchases
Crash reports, error logs, performance stats

D. Ad Engagement Data

Views, impressions, clicks, rewarded video completions
Interaction with ads and offers
Attribution and campaign performance (via referrer data like gclid or gbraid)

E. Consent & Preference Data

ATT tracking authorization (iOS)
Opt-out status (Android ad personalization toggle)
Push notification opt-in status

3. How and Why We Use Your Data

We use your data only for legitimate, disclosed purposes. These include:

A. App Functionality

To deliver game features, events, and mechanics
To maintain in-game progress or purchases
To authenticate or verify device sessions

B. Analytics

To understand user behavior
To analyze feature usage and improve app design
To monitor app health and diagnose crashes

C. Developer Communications

To send push notifications for new features or critical app updates
To inform you about server maintenance, terms changes, or privacy notices

D. Advertising and Marketing

To deliver personalized ads based on your gameplay and interests
To serve non-personalized ads if you opt out or decline tracking
To measure advertising performance
To promote HappyCowGames or partner apps via cross-promotion

E. Fraud Prevention, Security, and Legal Compliance

To detect and prevent fraud, cheating, or malicious behavior
To investigate abuse or violations of terms
To meet legal and regulatory requirements

F. Personalisation

To tailor content, recommendations, or in-game offers
To customize UX/UI elements (e.g., difficulty levels)

G. Account Management (if applicable)

To manage game profiles (e.g., via Play Games or Game Center)
To restore purchases or synchronize progress across devices

4. Legal Bases for Data Use

Consent (e.g., ATT prompt, ad personalization)
Legitimate interest (e.g., analytics, app improvement)
Legal obligation (e.g., compliance with tax or consumer laws)

5. Data Sharing and Third Parties

We do not sell personal data. We share data with partners under strict agreements that restrict its use to approved purposes.

Analytics & Crash Reporting:

Firebase Analytics
GameAnalytics
AppsFlyer
Adjust (if integrated)

These partners may collect and process your data under their own privacy policies.

6. User Consent & Transparency

iOS (AppTrackingTransparency - ATT)

We show a clear in-app explanation before displaying Apple's ATT prompt. If you decline, only non-personalized ads are shown.

Android

We respect the "Opt out of Ads Personalization" toggle in device settings. If disabled, we treat GAID as unavailable.

We do not assume consent from inactivity or app use. All permission requests are preceded by clear disclosures in line with platform requirements.

7. Data Storage and Security

Data is stored on secure cloud servers managed by third-party vendors.

However, data is not currently encrypted in transit (e.g., during network transmission).

We are actively working toward full encryption in future releases.

We do not store passwords, credit card numbers, or sensitive identifiers.

8. Data Retention

We keep your data only as long as needed to fulfill the purposes above.

Data Type	Retention Period
Advertising IDs, engagement	Up to 180 days
Crash logs and diagnostics	Up to 12 months
In-app purchase records	As long as required by law
Analytics data	Up to 6–12 months

9. How to Request Data Deletion

You can request access to or deletion of your data by emailing:

Please include:

The name of the game you played
Platform (Android or iOS)
If available, your GAID or IDFA (found in device settings)

We will respond within 30 days under GDPR, CCPA, and similar laws.

10. Children's Privacy

Our apps are intended for users aged 13+. We do not knowingly collect or process data from children under 13. If we learn that such data has been collected, we will delete it promptly.

11. Your Rights

Depending on your region, you may have the right to:

Access the data we hold about you
Request deletion or rectification
Object to certain uses (e.g., personalized ads)
Withdraw previously given consent
Lodge a complaint with your local data protection authority

12. Policy Changes

We may update this policy to reflect changes in law, app functionality, or data practices. Updates will be posted here with a revised "Last Updated" date.

If significant changes occur, we may notify you in-app or via a push message.

13. Contact Us

For questions or concerns about your privacy:

HappyCowGames